Client
OBJEKT
Awards/Publications
VOGUE POLAND
WHITE MAD
The—Brand Identity
Bēhance
Category
Branding
Print
Web
Packaging
3D
Contributors
ANKU, MARCELI PRINTERY, TOMO YARMUSH, MICHAŁ MAZUR - DESIGN IN PICTURES, MAREK DEGÓRSKI, ALEKSANDRA HYZ
Year
2024
Description
OBJEKT is an art gallery in Warsaw founded by Aleksandra Krasny and Marcin Studniarek. The gallery represents a narrow group of artists who blur boundaries between design and art, creating unique collector-worthy pieces.
The minimalist branding uses a dominant red color which references the red floor of the gallery, alongside a slightly modified ITEMS font by Berlin & Helsinki duo Schick-Toikka. The aim was to strike a balance between an elegant style, strong ties to the interior design by Aleksandra Hyz and something that wouldn't overshadow the artists' work. In Polish, "Objekt" is usually spelled with an “i,” but the client opted for a Scandinavian-inspired spelling which we highlighted by using a unique dot over the “J,” a bold choice that the client loved.
Collaboration played a pivotal role in this project. By working closely with interior designer Aleksandra from the start, the branding is deeply rooted in the energy and aesthetic of the space, and beautifully captured by interior photographer Tomo Yarmush. The project is implemented across multiple printed materials, thanks to advice and expert printing techniques from Marceli Printery. Especially interesting elements are the metal signage and special invitation boxes with a mysterious white glove. The sculpture by Monika Patuszyńska, whose exhibition opened the entire gallery, has been replicated exactly by 3D specialist, Marek Degórski. The branding has been thoughtfully styled and captured with finesse by the photography duo ANKU.
Client
OBJEKT
Awards/Publications
VOGUE POLAND
WHITE MAD
The—Brand Identity
Bēhance
Category
Branding
Print
Web
Packaging
3D
Contributors
ANKU, MARCELI PRINTERY, TOMO YARMUSH, MICHAŁ MAZUR - DESIGN IN PICTURES, MAREK DEGÓRSKI, ALEKSANDRA HYZ
Year
2024
Description
OBJEKT is an art gallery in Warsaw founded by Aleksandra Krasny and Marcin Studniarek. The gallery represents a narrow group of artists who blur boundaries between design and art, creating unique collector-worthy pieces.
The minimalist branding uses a dominant red color which references the red floor of the gallery, alongside a slightly modified ITEMS font by Berlin & Helsinki duo Schick-Toikka. The aim was to strike a balance between an elegant style, strong ties to the interior design by Aleksandra Hyz and something that wouldn't overshadow the artists' work. In Polish, "Objekt" is usually spelled with an “i,” but the client opted for a Scandinavian-inspired spelling which we highlighted by using a unique dot over the “J,” a bold choice that the client loved.
Collaboration played a pivotal role in this project. By working closely with interior designer Aleksandra from the start, the branding is deeply rooted in the energy and aesthetic of the space, and beautifully captured by interior photographer Tomo Yarmush. The project is implemented across multiple printed materials, thanks to advice and expert printing techniques from Marceli Printery. Especially interesting elements are the metal signage and special invitation boxes with a mysterious white glove. The sculpture by Monika Patuszyńska, whose exhibition opened the entire gallery, has been replicated exactly by 3D specialist, Marek Degórski. The branding has been thoughtfully styled and captured with finesse by the photography duo ANKU.
Description
We are currently working on this project ☺Client
RESIBO
Awards/Publications
—
Category
Product Design
Print
3D
Year
2023, 2024
Description
We are currently working on this project ☺Client
CHARO
Awards/Publications
Category
Branding
Animation
3D
Contributors
Marek Degórski, Witek Pietrucha
Year
2022
Description
CHARO is a high quality, environmentally conscious fashion brand blending self-assurance and elegance, mixing sophistication and comfort. Drawing its inspiration from the understated aesthetics of the 90's and a dash of Parisian charm, the brand captures an essence of timeless femininity.
The whole, sleek concept focuses on presenting the name, which in various situations can have different impacts. The logo is divided into 3 segments. The extended and reflected name, the full name and the emblem. The brand is designed so that even just by looking at the sign, associations with fashion, fashion magazines, and good style are the first things that come to mind.
Client
CHARO
Awards/Publications
Category
Branding
Animation
3D
Contributors
Marek Degórski, Witek Pietrucha
Year
2022
Description
CHARO is a high quality, environmentally conscious fashion brand blending self-assurance and elegance, mixing sophistication and comfort. Drawing its inspiration from the understated aesthetics of the 90's and a dash of Parisian charm, the brand captures an essence of timeless femininity.
The whole, sleek concept focuses on presenting the name, which in various situations can have different impacts. The logo is divided into 3 segments. The extended and reflected name, the full name and the emblem. The brand is designed so that even just by looking at the sign, associations with fashion, fashion magazines, and good style are the first things that come to mind.
Client
Botnia Skincare
Awards/Publications
THE—BRAND IDENTITY
Designeverywhere
Dieline
Bēhance
Nordic Packaging Design
Category
Branding
Illustration
Web
Packaging
Print
3D
Contributors
Dominika Brychcy, Maria Milenko, Laura Junger, Emily Walker, Anku Works, Marek Degórski, Paulo Schinzel, Marceli Printery, Zuza Rogala, Bartek Konopka
Year
2022, 2023, 2024
Description
Botnia, a professional skincare company, embodies the philosophy that 'we are nature,' intertwining skin care and earth care. Their eco-conscious, handcrafted products, sourced sustainably and grown on their microfarm in Sausalito, California, reflect a commitment to quality. With a focus on holistic estheticians, the design bridges consumer and spa needs, marrying modernity with inclusivity and well-being.
The logo symbolizes Botnia's position between nature and earth, while the packaging mirrors honesty and eco-friendliness, showcasing raw materials like aluminum. Illustrations by artists such as Dominica Brychcy capture the brand's essence, printed on eco-friendly packaging from Marceli Printery. The color palette, derived from raw materials, fosters a bright, pastel, and organic feel, creating a harmonious, spa-like experience for users.
Client
Botnia Skincare
Awards/Publications
THE—BRAND IDENTITY
Designeverywhere
Dieline
Bēhance
Nordic Packaging Design
Category
Branding
Illustration
Web
Packaging
Print
3D
Contributors
Dominika Brychcy, Maria Milenko, Laura Junger, Emily Walker, Anku Works, Marek Degórski, Paulo Schinzel, Marceli Printery, Zuza Rogala, Bartek Konopka
Year
2022, 2023, 2024
Description
Botnia, a professional skincare company, embodies the philosophy that 'we are nature,' intertwining skin care and earth care. Their eco-conscious, handcrafted products, sourced sustainably and grown on their microfarm in Sausalito, California, reflect a commitment to quality. With a focus on holistic estheticians, the design bridges consumer and spa needs, marrying modernity with inclusivity and well-being.
The logo symbolizes Botnia's position between nature and earth, while the packaging mirrors honesty and eco-friendliness, showcasing raw materials like aluminum. Illustrations by artists such as Dominica Brychcy capture the brand's essence, printed on eco-friendly packaging from Marceli Printery. The color palette, derived from raw materials, fosters a bright, pastel, and organic feel, creating a harmonious, spa-like experience for users.
Client
Mortar&Brick
Awards/Publications
Category
Branding
Print
3D
Contributors
Jorge De Jorge Jordán, Marek Degórski
Year
2021
Description
Mortar & Brick is a property consultancy with a high degree of experience. Founder and Director Laura Barrell has built the business that offers property investors security and peace of mind, while being based on ethics and integrity.
We highlight the values of Mortar & Brick such as integrity, quality and efficiency with a minimalistic but solid typography. To convey the creative and feminine part of the brand we created a custom, hand drawn “&” sign. It flows out of the rigid grids of the logotype. Both elements should create a feeling of trustworthy and personal services. The logo is powerful but also flexible, with three different layout options for broader possibilities.
Client
Mortar&Brick
Awards/Publications
Category
Branding
Print
3D
Contributors
Jorge De Jorge Jordán, Marek Degórski
Year
2021
Description
Mortar & Brick is a property consultancy with a high degree of experience. Founder and Director Laura Barrell has built the business that offers property investors security and peace of mind, while being based on ethics and integrity.
We highlight the values of Mortar & Brick such as integrity, quality and efficiency with a minimalistic but solid typography. To convey the creative and feminine part of the brand we created a custom, hand drawn “&” sign. It flows out of the rigid grids of the logotype. Both elements should create a feeling of trustworthy and personal services. The logo is powerful but also flexible, with three different layout options for broader possibilities.
Client
Murrē Skincare
Awards/Publications
It's Nice That
The—Brand identity
Packagingoftheworld
Worldbranddesign
Bēhance
Dieline
Category
Naming
Branding
Web
Packaging
Print
3D
Contributors
Maciek Miloch, Marek Degórski, Marceli Printery
Year
2021, 2022, 2023
Description
MURRĒ Skincare creates superior, sustainable cosmetics from clean formulations. The founders have 25 years of experience in the luxury spa and cosmetics industry and their vision shaped the company.
The creative direction for MURRĒ came quite naturally. Ingredients as collages are the main element of the packaging. Like the products, the brand feels minimalistic, fresh and artistic. Typography also plays a very important part. We decided to break the classic sans font ‘Untitled’ by Klim Type Foundry with ‘Arthemys’ by Morgane Vantorre. Raw, sculptural objects representing the ingredients mixed with minimalistic elements of the layout create the fine balance.
Client
Murrē Skincare
Awards/Publications
It's Nice That
The—Brand identity
Packagingoftheworld
Worldbranddesign
Bēhance
Dieline
Category
Naming
Branding
Web
Packaging
Print
3D
Contributors
Maciek Miloch, Marek Degórski, Marceli Printery
Year
2021, 2022, 2023
Description
MURRĒ Skincare creates superior, sustainable cosmetics from clean formulations. The founders have 25 years of experience in the luxury spa and cosmetics industry and their vision shaped the company.
The creative direction for MURRĒ came quite naturally. Ingredients as collages are the main element of the packaging. Like the products, the brand feels minimalistic, fresh and artistic. Typography also plays a very important part. We decided to break the classic sans font ‘Untitled’ by Klim Type Foundry with ‘Arthemys’ by Morgane Vantorre. Raw, sculptural objects representing the ingredients mixed with minimalistic elements of the layout create the fine balance.
Client
Oio lab®
Awards/Publications
THE—BRAND IDENTITY
BĒHANCE
Dieline
Brand New
Category
Design Direction
Branding
Web
Packaging
Print
Animation
3D
Contributors
Kuba Szopka, Sivan Roshianu, Michał Bachora, Joanna Ziemowska, Marek Degórski
Year
2019, 2020, 2021, 2022, 2023, 2024
Description
Oio Lab creates skincare products based on natural ingredients, consisting of organic, cold-pressed oils of the highest quality and plant extracts obtained using innovative methods. The brand founder Joanna Ryglewicz runs the company with Kindness in its core. We are honored to work with conscious clients who put their full trust in us.
The founder asked us to ensure their traditional knowledge and wisdom of rituals, combined with advanced ingredients, was reflected in an innovative and artistic approach. Vibrant, illustrated blobs serve as visual representations of the essential components within their products, complementing the superior ingredients.
Client
Oio lab®
Awards/Publications
THE—BRAND IDENTITY
BĒHANCE
Dieline
Brand New
Category
Design Direction
Branding
Web
Packaging
Print
Animation
3D
Contributors
Kuba Szopka, Sivan Roshianu, Michał Bachora, Joanna Ziemowska, Marek Degórski
Year
2019, 2020, 2021, 2022, 2023, 2024
Description
Oio Lab creates skincare products based on natural ingredients, consisting of organic, cold-pressed oils of the highest quality and plant extracts obtained using innovative methods. The brand founder Joanna Ryglewicz runs the company with Kindness in its core. We are honored to work with conscious clients who put their full trust in us.
The founder asked us to ensure their traditional knowledge and wisdom of rituals, combined with advanced ingredients, was reflected in an innovative and artistic approach. Vibrant, illustrated blobs serve as visual representations of the essential components within their products, complementing the superior ingredients.
Client
Caylin McDonie
Awards/Publications
Transform Awards
The—Brandidentity
Nordic Packaging Design
Bēhance
Creativeboom
Category
Branding
Packaging
Print
3D
Contributors
Marek Degórski, Zuzanna Kolodziej, Marceli Printery, Dominik Lewinski
Year
2020, 2021, 2022, 2023, 2024
Description
EnKō Beauty, crafted by renowned makeup artist Caylin McDonie, known for avant-garde looks, draws inspiration from Japanese folklore, where "EnKō" symbolizes a water dragon.
Boafff, Hugmun's founder, crafted the custom Rabbit Hole↗ logotype, each surreal letter resonating with the brand's origins. The metallic, holographic, 3D, and chrome elements in the brand identity mimic the tones of EnKō's eyeshadows. A bespoke mask, animated by Marek Degórski, adds a high-fashion allure. Collaborating with 3D Witch Vi.zuza for surreal scenes, EnKō seamlessly blends into this extraordinary world. Marceli Printery's packaging is sophisticated, featuring blind deboss and black letterpress on Carte à Parfum paper. Contrast is achieved with the Sometimes Times Italic font, complementing Rabbit Hole, while Plain by Optimo adds a serif touch.
Client
Caylin McDonie
Awards/Publications
Transform Awards
The—Brandidentity
Nordic Packaging Design
Bēhance
Creativeboom
Category
Branding
Packaging
Print
3D
Contributors
Marek Degórski, Zuzanna Kolodziej, Marceli Printery, Dominik Lewinski
Year
2020, 2021, 2022, 2023, 2024
Description
EnKō Beauty, crafted by renowned makeup artist Caylin McDonie, known for avant-garde looks, draws inspiration from Japanese folklore, where "EnKō" symbolizes a water dragon.
Boafff, Hugmun's founder, crafted the custom Rabbit Hole↗ logotype, each surreal letter resonating with the brand's origins. The metallic, holographic, 3D, and chrome elements in the brand identity mimic the tones of EnKō's eyeshadows. A bespoke mask, animated by Marek Degórski, adds a high-fashion allure. Collaborating with 3D Witch Vi.zuza for surreal scenes, EnKō seamlessly blends into this extraordinary world. Marceli Printery's packaging is sophisticated, featuring blind deboss and black letterpress on Carte à Parfum paper. Contrast is achieved with the Sometimes Times Italic font, complementing Rabbit Hole, while Plain by Optimo adds a serif touch.
Description
Skinny/Skinny Belly—Records, a dynamic record company rooted in Los Angeles, set out to create a unique brand identity.
In response, we designed a responsive logo that effortlessly shifts between materials, simplicity infused with character. This logo's adaptability mirrors the diverse music styles championed by Skinny/Skinny Belly—Records. It stretches dynamically while upholding a consistent style, resonating with the fluidity and versatility in the company's musical promotion. Our intention was to craft a visual representation that not only speaks to the power of the music but also trustworthiness and personal service, by creating a logo that is both strong and flexible.
Client
Clifton Butler
Awards/Publications
Category
Branding
Packaging
Animation
Print
Contributors
Kuba Rodziewicz, Witek Pietrucha
Year
2020
Description
Skinny/Skinny Belly—Records, a dynamic record company rooted in Los Angeles, set out to create a unique brand identity.
In response, we designed a responsive logo that effortlessly shifts between materials, simplicity infused with character. This logo's adaptability mirrors the diverse music styles championed by Skinny/Skinny Belly—Records. It stretches dynamically while upholding a consistent style, resonating with the fluidity and versatility in the company's musical promotion. Our intention was to craft a visual representation that not only speaks to the power of the music but also trustworthiness and personal service, by creating a logo that is both strong and flexible.
Client
The Farm Society™
Awards/Publications
Transform Awards
The—Brand identity
Bēhance
Category
Branding
Illustration
Animation
Contributors
Maria Mileńko, Cathrine Vik-Pedersen, Ole Ekker, Witek Pietrucha
Year
2022, 2023, 2024
Description
The Farm Society™ is a cutting-edge agritech firm hailing from Trondheim, Norway. Dedicated to solving farming's transportation challenges, they operate innovative vertical farms with soilless systems and artificial light, delivering emission-free veggies via e-cars to Trondheim's restaurants and businesses. They are rapidly expanding, already beating their targets, now supplying produce to businesses in Oslo.
The Farm Society™ sought a bold name reflecting global reach, community spirit and heroing the farmers behind the beautiful produce, who are as much to be celebrated as the technology. The hand-written logotype "Kass" complements the casual yet meaningful vibe, while the streamlined, geometric icon draws inspiration from nature's shapes. Brand illustrations by Hugmun founder Maria, narrate the journey from farm to consumer, portraying the friendly society of farmers. Bright, professional photography by Ole Ekker captures the essence of TFS™.
Client
The Farm Society™
Awards/Publications
Transform Awards
The—Brand identity
Bēhance
Category
Branding
Illustration
Animation
Contributors
Maria Mileńko, Cathrine Vik-Pedersen, Ole Ekker, Witek Pietrucha
Year
2022, 2023, 2024
Description
The Farm Society™ is a cutting-edge agritech firm hailing from Trondheim, Norway. Dedicated to solving farming's transportation challenges, they operate innovative vertical farms with soilless systems and artificial light, delivering emission-free veggies via e-cars to Trondheim's restaurants and businesses. They are rapidly expanding, already beating their targets, now supplying produce to businesses in Oslo.
The Farm Society™ sought a bold name reflecting global reach, community spirit and heroing the farmers behind the beautiful produce, who are as much to be celebrated as the technology. The hand-written logotype "Kass" complements the casual yet meaningful vibe, while the streamlined, geometric icon draws inspiration from nature's shapes. Brand illustrations by Hugmun founder Maria, narrate the journey from farm to consumer, portraying the friendly society of farmers. Bright, professional photography by Ole Ekker captures the essence of TFS™.
Client
Ukviat®
Awards/Publications
The—Brand identity
Visual Journal
Bēhance
Category
Branding
Web
Packaging
Print
Animation
3D
Contributors
Uwiecznij, Witek Pietrucha
Year
2020, 2021, 2022, 2023, 2024
Description
UKVIAT, a skincare brand, passionately champions natural cosmetics while upholding a commitment to the environment. Derived from the Polish term "KWIAT" for flower, UKVIAT represents deep respect for nature and the life cycle. Allocating a minimum of 2% from each sale to targeted environmental causes—be it ocean cleanup, forest planting, or safeguarding wild bees—the brand seamlessly integrates eco-conscious values into its core.
For the brand identity and packaging, we drew inspiration from the oils' vibrant colors, aiming to mirror their honesty and transparency. Minimalist, mono-colored packaging symbolizes this ethos, showcased in everyday settings or surrounded by nature. A fine-drawn animated graphic works with copy to reinforce the idea that caring for the planet can be simple and accessible. Nature-centric imagery dominates UKVIAT's materials, capturing the products authentically in real, imperfect surroundings through analog photography, celebrating the aesthetics of everyday life.
Client
Ukviat®
Awards/Publications
The—Brand identity
Visual Journal
Bēhance
Category
Branding
Web
Packaging
Print
Animation
3D
Contributors
Uwiecznij, Witek Pietrucha
Year
2020, 2021, 2022, 2023, 2024
Description
UKVIAT, a skincare brand, passionately champions natural cosmetics while upholding a commitment to the environment. Derived from the Polish term "KWIAT" for flower, UKVIAT represents deep respect for nature and the life cycle. Allocating a minimum of 2% from each sale to targeted environmental causes—be it ocean cleanup, forest planting, or safeguarding wild bees—the brand seamlessly integrates eco-conscious values into its core.
For the brand identity and packaging, we drew inspiration from the oils' vibrant colors, aiming to mirror their honesty and transparency. Minimalist, mono-colored packaging symbolizes this ethos, showcased in everyday settings or surrounded by nature. A fine-drawn animated graphic works with copy to reinforce the idea that caring for the planet can be simple and accessible. Nature-centric imagery dominates UKVIAT's materials, capturing the products authentically in real, imperfect surroundings through analog photography, celebrating the aesthetics of everyday life.
About
← BackAbout
We are Hugmun, a small and independent design studio. We create meaningful brands and human centered designs through enjoyable collaboration. We approach each challenge individually, and appreciate getting to know a brand thoroughly before crafting tailor-made solutions. From the first idea of a name, to thoughtful visual identities and brand experiences. We work with our clients from all over the world as a trusted partner from start to finish and beyond. If you have an idea you would like to discuss, or simply want to say hi, please reach out to us.Our services
Art direction
Strategic design
Packaging
Illustration
Animation
Web design and development
Contact
hello@hugmun.studio+45 26 33 61 67
Address
Strandgade 26 | Copenhagen KDenmark
Designer
Maria Mileńkomaria@hugmun.studio
+45 26 33 61 67
Designer
Tomasz Pawluktomasz@hugmun.studio
+45 26 33 60 90
Client Director
Harriet Elsomharriet@hugmun.studio
+47 46 70 06 87
Internship
Our studio is full at the moment but please register your portfolio here:portfolio@hugmun.studio