Conceptual identification project for the Centre for the Meeting of Cultures in Lublin.
The mission of the institution in short:
“[...] We are building space based on the infinite history of the theatre [...] Transformations [...] can be a reference for continuous development, perseverance, forging weakness into strength, flexibility and openness to the world and people with their creative ideas which will co-create the rising institution (cooperation and participation, migration and permeation).”
By attempting to cover such a wide spectrum, we designed a logo which will never be a closed form in itself. This is how a family of signs defining several most important subdivisions was created:
1. Communication channels / the idea of building bridges / way (method, exploration, experiment)
2. Roomy place / hospitable place for differences / highway / meeting space
3. Culture roots (roots and routes) / roots (rhizomes) / community / transculturalism
4. Natural environment / lifestyle / aesthetics of everyday life
Open space enabling for co-creation and development of identification symbols indefinitely. Contribution to the logo creation by visitors of the Centre is an idea that would allow to participate in the development of the institution in an active way. The open form of the logo makes space for symbolic elements of the identification. It enables modifications of the logo while retaining its original elements and nature.