Go Bears is a brand of products for Vapers – smoke lovers. People who just bake.
While designing the identification system and the web page, we were immersed in the world of smoke. A bear's head belching out smoke with a typography reading “Go Bears” proved to be perfect in its unintrusive looseness. But the logo itself was just an introduction to the bear world. We knew that it would not end with one bear. We created a series of illustrations presenting a bunch of bears who bake endlessly on a chill-out spree. A dose of chill needed to be smuggled in the logo itself, where the font of Joachim Müller-Lancé from Adobe Originals worked out ideally.
client: Go Bears
art direction, branding, illustrations, web design: hugmun.studio